Company News

United Perfumes To Launch Secent

Inks deal with Fornasetti.

Author Image

By: TOM BRANNA

Editor

United Perfumes, the London-based beauty distributor, will launch its first scented products created under license for design brand Fornasetti in the fall. In December, United Perfumes inked a 10-year deal with Fornasetti, and other partnerships could be in the works, according to sources. The move from a distribution-oriented model to one that includes licensing follows the entry of two new shareholders into United Perfumes’ structure. Herbie Dayal and Ridgely Cinquegrana each took a ...

Continue reading this story and get 24/7 access to Happi for FREE


Already a subscriber? Sign in

Keep Up With Our Content. Subscribe To Happi Newsletters